Your wine club is going cold while you're in the vineyard.

AI writes your member emails, manages your release sequences, and keeps your DTC revenue growing — while you focus on the wine.

Book your free 30-min strategy call →
Sound familiar?
Your biggest challenges
01

Wine club members going cold between releases — no consistent communication to keep the relationship warm.

02

Generic batch emails that don't convert — the same message to red drinkers, white lovers, and sparkling fans doesn't work for anyone.

03

No time to write vineyard stories, tasting notes, and event invites when harvest is on and you're running on three hours sleep.

04

Social media goes quiet during your busiest periods — exactly when you have the best content and zero time to post it.

05

No system to identify lapsing members — you're losing recurring revenue without knowing who's at risk until they're already gone.

The fix
How AI solves each one
📬

Year-round member engagement

Automated lifecycle email sequences keep members engaged between releases — not just when you have something to sell.

Klaviyo
🎯

Smart segmentation

AI segments members by purchase history — red lovers, white fans, and mixed cases each get emails that actually match their taste.

Klaviyo segments
✍️

AI content in your voice

AI drafts tasting notes, release emails, and event copy in under 20 minutes — in your voice, not generic marketing speak.

Claude · ChatGPT
📱

Social on autopilot

Schedule social content weeks in advance with AI-written captions — your accounts stay active even through vintage.

Buffer AI
🔔

Automatic win-back sequences

Member behaviour tracking flags lapsing members and triggers automatic win-back campaigns before you lose them.

Klaviyo flows
How it works
What working with Headway Co looks like
1

Audit

We map your current member communication, DTC sales funnel, and content workflows — and find where the gaps are losing you revenue.

2

Strategy

You get a 90-day roadmap tailored to your winery — specific tools, specific sequences, specific content frameworks. No generic templates.

3

Implementation

We build the sequences, set up the tools, and train you to run it yourself — or stay on to manage it. Your call.

What you get
Everything included in your engagement
  • Full audit of your wine club communication, DTC funnel, and content processes
  • AI opportunity map ranked by revenue impact — member retention, release conversion, lapse prevention
  • Platform recommendations with honest comparisons (Klaviyo setup, social scheduling, content tools)
  • 90-day prioritised roadmap with clear actions and timelines
  • Content framework and prompts so AI drafts in your winery's voice, not a generic template
  • Ongoing check-ins to adjust the roadmap through seasonal changes and new releases

Ready to grow your DTC revenue without more hours?

Book a free 30-minute strategy call. We'll talk through your wine club, your goals, and exactly what AI can do for your business.

Book your free strategy call →