The Work, and What It's Built to Do
Five pieces of work, from a programme I ran myself across 11 countries to systems modelled end to end for trade businesses. Each is labelled for exactly what it is — because you should know which is which.
What Structured Thinking Looks Like in Practice
The Rental Portfolio That Runs Without Me
Three properties and an Airbnb, run by a system that watches the leases, prepares the renewals, handles the re-letting paperwork and texts me once a month with everything I need to know.
10 mths
Running, every month
0
Renewals missed since
8
Jobs it handles
Built and run by me on my own rental portfolio. My own systems, not a client engagement. No tenant data appears anywhere on this site.
Read the Case StudyHow I Run Headway Co.
Proposals, pitch decks and this website. Three systems that do the retrieval, the structuring and the assembly — so the judgement is the only part left for me.
1 hr
A pitch deck, once two days
3
Systems running the business
0
Client documents sent unread
My own business, running now. My own systems, not a client engagement.
Read the Case StudyHow I Turned a Seven-Hour Monthly Process Into 30 Minutes
As Director of Marketing APAC at Sirtex, I rebuilt the entire regional reporting and data pipeline from scratch — using only the tools already in place.
7hrs
Monthly task eliminated
30min
New process time
11
Countries covered
Built and run by me as Director of Marketing APAC at Sirtex, across 11 countries. My own work, not a client engagement.
Read the Case StudyFrom Reactive to Revenue-Ready: A Construction Firm's AI Roadmap
A regional construction firm at a growth inflection point needed a structured plan to scale without increasing overhead. The result: a phased AI roadmap targeting 30% reduction in admin time.
30%
Admin reduction targeted
6 AI
Use cases scoped and costed
$0
New tools required
What I delivered was the roadmap: six use cases, scoped, sequenced and costed against their existing stack. The 30% is the modelled target, not a measured result — the client has not begun implementation.
Read the Case StudyMore Jobs Won. More Nights Off.
Electricians lose jobs to slow quoting and lose evenings to admin. This is the AI back office I would build to fix both — designed against a real SE Queensland electrical workflow, costed, and ready to run.
<5 min
Quote turnaround, by design
~2 hrs
Nightly admin it removes
0
Weekend catch-up sessions, by design
A worked example, not a client engagement. The numbers are what the build is designed to achieve. I have not run this one yet — I am looking for the first electrician who wants to.
See how it would workReady to Create Your Own Results?
Every business has untapped efficiency and growth sitting inside its existing systems. Let's find yours.
Book a Free Discovery Call